Access to media and creative agencies that run full marketing and communications campaigns. Offers one clear way to buy these services through a single route to market.
Agreement number: RM6364
Start date: 18/12/2025
End date: 14/06/2030
Regulation: PA2023
Agreement type: Closed Framework
Available for: Central government Charities Education Health Local authority Blue light (police, fire, ambulance, search and rescue) Devolved administrations
Provides services including but not limited to:
It will replace RM6123 Media Services and RM6125 Campaign Solutions 2.
Lots 1 and 2
Lots 1 and 2 were awarded on 18 December 2025. Both lots will start on 14 June 2026 following a six month transition period. It will end on 14 June 2030, with no call-off contracts after this date. Updates will be sent to existing clients and new clients can send enquiries to marcommsandresearch@crowncommercial.gov.uk
Lots 3, 4, 5, 6, 7 and 8
Lots 3 to 8 are available from 15 January 2026 and will run until 14 January 2030, with call-off contracts allowed to continue after this date if agreed before the framework ends. A soft mobilisation period will run from January to March 2026, and customers should share pipeline with marcommsandresearch@crowncommercial.gov.uk
All suppliers have committed to comply with Procurement Policy Note 006, 'Taking account of Carbon Reduction Plans in the procurement of major government contracts' as required. If a supplier is required to publish a carbon reduction plan, you can find it on their individual supplier details page.
This framework supports full end-to-end marketing campaigns. If you need specialist agencies who provide stand alone specialist services, use RM6124 – Communications Marketplace instead.
This is a dynamic purchasing system that gives access to specialist and niche services across a wide range of specialist marketing and communications services from agencies across the UK and overseas.
Before using this agreement, read the buyer guide.
You must have internal approval from your organisation, regardless of the contract value
Additional requirements for central government and Arms Length Bodies clients
Central government organisations and arms length bodies (ALBs) must get Cabinet Office approval before they commit to advertising, marketing and communications (AMC) expenditure of £100,000 or over. If you have any questions about the AMC spend control process, email the Government Communication Service team.
Government bodies using this agreement must pay the government communication service (GCS) management charge. This is 1% of the total net contract value. It is collected by the agency on GCSs behalf.
This charge is paid on all government communications bought through our marketing and communications agreements. It funds the GCS. It has existed since 2013 and is approved by the Civil Service Board, Ministerial Board and all Directors of Communications.
Award without competition
You can award without competition for lots 1, 2, 3, 5 and 8. For full details on the process, please read the buyer guide.
Award with competition
For lots 4, 6 or 7, you must run a competitive process to choose an agency. For full details, please read the buyer guide.
If you are a new customer, email marcommsandresearch@crowncommercial.gov.uk, who will help you set up a call-off contract.
Expires: 14/06/2030
Expires: 14/06/2030
Expires: 14/01/2030
Expires: 14/01/2030
Expires: 14/01/2030
Expires: 14/01/2030
Expires: 14/01/2030
Expires: 14/01/2030
Each section below has the links to the documents, what they are for, when to use them and if you need to enter any information into them.
You might not need all the contractual documents to buy the products or services from this agreement.
Before buying from this agreement you should read the buyer guide and how to use contractual documents.
The buyer guide will help you understand how the agreement works and what you can or can’t use the agreement for.
This section might also include further guides or lists you will need to look at and make selections from, as well as previous webinar slides and Q&A scripts from sessions with buyers and suppliers.
The core terms form part of the framework and call-off contracts and must be used on every contract. They cannot be changed.
The core terms are CCS’s standard commercial terms. They govern the supplier’s relationship with CCS and every customer who has a call-off contract.
RM6364 Joint schedule 1: definitions Essential
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This defines significant words and phrases used in the core terms and template schedules. You will need to add any new definitions specifically needed for your contract, and add them as special terms in your call-off order form.
RM6364 Joint schedule 2: variation form Essential
You must complete the relevant sections in this document
Explains the format for formally documenting any contract changes you may need.
RM6364 Joint schedule 3: insurance requirements Essential
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An essential schedule that captures the supplier’s basic obligations for any insurances needed at the framework level, and mandating that the supplier must give you any additional insurances that you specify in your order form.
RM6364 Joint schedule 4: commercially sensitive information Essential
You must complete the relevant sections in this document
You should ask your supplier to tell you if any of the information they provided is commercially sensitive such that they would not want it disclosed in response to a Freedom of Information (FOI) request. Their response will provide the content for this schedule but it is your decision if the relevant information would be withheld if a relevant FOI request was received.
RM6364 Joint schedule 5: sustainability Essential
You must complete the relevant sections in this document
This is a core schedule that sets out basic corporate social responsibility (CSR) or social value requirements that apply to all suppliers in the agreement. You may have your own CSR or social value requirements to include in your contract and, where you have specified that as part of a competition, these must be satisfied.
RM6364 Joint schedule 6: key subcontractors Optional
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You only need this document if the supplier uses one or more key-subcontractors to fulfil its obligations under your contract.
RM6364 Joint schedule 7: financial difficulties Optional
If you use this document, you must complete the relevant sections
If a supplier has any financial difficulty when you use your call-off you will need to use this schedule to monitor their financial standing and any consequences of changes to this.
RM6364 Joint schedule 8: guarantee Optional
If you use this document, you must complete the relevant sections
You can use this schedule when you want assurance provided by a third party guarantor that the supplier’s obligations will be met, because you are concerned about the financial status of your supplier.
RM6364 Joint schedule 9: rectification plan Essential
You must complete the relevant sections in this document
This explains the format for any rectification plan that your supplier may have to provide in the event that you experience a supplier default.
RM6364 Joint schedule 10: processing data Essential
You must complete the relevant sections in this document
This schedule addresses the processing of any personal data associated with the performance of your contract. Normally, in terms of data protection rules:
• the customer will be the controller, specifying the purpose and means of processing personal data
• the supplier will be the processor, carrying out such processing under the instructions of the controller
In these circumstances you will need to clearly set out what personal data you are authorising the supplier to process, by using the data processing template available in this document.
In certain circumstances the customer and the supplier may decide that they have a joint controller relationship in respect of the processing of certain personal data in relation to an order contract. Where this is the case Annex 2 of the schedule must be used, and the data must be written in the data processing template.
Finally, there may be circumstances under which, for certain personal data, the supplier will maintain that they will be the controller without the customer being either a joint controller or processor. In this instance this should also be written in the data processing template.
RM6364 Joint schedule 11: intellectual property rights Essential
You must complete the relevant sections in this document
This schedules describes the intellectual property rights between the supplier and buyer.
Call-off schedules are used when suppliers sell their goods or services to customers.
You can choose which schedules to include and whether to edit these template schedules when they form a call-off contract.
RM6364 Call-off schedule 2: staff transfer Essential
You must complete the relevant sections in this document
To ensure that appropriate provisions are included to deal with staff transfer on both entry and exit of the call-off contract.
RM6364 Call-off schedule 3: continuous improvement Essential
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If included as part of the schedule it means the supplier will need to make sure they try to identify new or potential improvements to how they meet the needs of the project, including through regular reviews with the customer.
RM6364 Call-off schedule 4: call-off tender Essential
You must complete the relevant sections in this document
Add the supplier’s bid into this document, including anything additional they offered that you would like included in the contract.
RM6364 Call-off schedule 5: pricing details Essential
You must complete the relevant sections in this document
This schedule should be used to show more detailed pricing information as well as the pricing in the order form.
RM6364 Call-off schedule 7: key supplier staff Optional
If you use this document, you must complete the relevant sections
This schedule makes sure that any key staff identified from the supplier will fill the key roles throughout the contract, and states what the supplier will do if any of the key staff are unavailable for a specified period of time.
RM6364 Call-off schedule 8: business continuity and disaster Optional
If you use this document, you must complete the relevant sections
What the supplier must do to make sure the call-off contract can still be delivered even if there’s an unexpected event. Use if, call-off contracts will be critical for the customer’s organisation or it would be difficult to replace the supplier if things go wrong.
RM6364 Call-off schedule 9A security: short form Optional
If you use this document, you must complete the relevant sections
What the supplier must do to make sure that customer data and deliverables are kept secure.
RM6364 Call-off schedule 9B security: consultancy Optional
If you use this document, you must complete the relevant sections
What the supplier must do to make sure that customer data and deliverables are kept secure.
RM6364 Call-off schedule 9C security: development Optional
If you use this document, you must complete the relevant sections
What the supplier must do to make sure that customer data and deliverables are kept secure.
RM6364 Call-off schedule 9D security: supplier led assurance Optional
If you use this document, you must complete the relevant sections
What the supplier must do to make sure that customer data and deliverables are kept secure.
RM6364 Call-off schedule 9E security: buyer led assurance Optional
If you use this document, you must complete the relevant sections
What the supplier must do to make sure that customer data and deliverables are kept secure.
RM6364 Call-off schedule 10: exit management Essential
You must complete the relevant sections in this document
What the supplier needs to do at the end of a call-off contract to help the customer continue to deliver public services.
RM6364 Call-off schedule 13: implementation plan and testing Optional
If you use this document, you must complete the relevant sections
The agreed plan for when the services will be delivered and tested to ensure they meet your needs.
RM6364 Call-off schedule 14A: performance levels in relation to Lot 1 and Lot 2 call-off contracts Optional
If you use this document, you must complete the relevant sections
Lots 1 and 2 – The standards of service required by the customer and what happens when these are not met.
If you use this document, you must complete the relevant sections
Lots 3 to 8: the standards of service required by the customer and what happens when these are not met.
RM6364 Call-off schedule 15: call-off contract management Optional
If you use this document, you must complete the relevant sections
How supplier and customer should work together on the call-off contract. We recommend using this document if you need to collaborate with the supplier to monitor and manage the call-off contract.
RM6364 Call-off schedule 16: benchmarking Optional
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A process for comparing the value of the supplier against other providers in the market. We recommend you use this document if you need to benchmark the pricing to make sure you receive good market value over the life of the contract.
RM6364 Call-off schedule 17: MOD terms Optional
If you use this document, you must complete the relevant sections
For Ministry Of Defence (MOD) customers only Any additional terms needed by the MOD.
RM6364 Call-off schedule 18: background checks Optional
If you use this document, you must complete the relevant sections
This schedule is used when supplier staff must be vetted for any relevant convictions before working on the contract.
RM6364 Call-off schedule 19: Scottish law Optional
If you use this document, you must complete the relevant sections
Switches the interpretation of the call-off contract to Scottish law.
RM6364 Call-off schedule 20: specification Optional
If you use this document, you must complete the relevant sections
More information about your specification from the order form.
RM6364 Call-off schedule 21: Northern Ireland law Optional
If you use this document, you must complete the relevant sections
Switches the interpretation of the call-off contract to Northern Ireland law.
RM6364 Call-off schedule 23: HMRC terms Optional
If you use this document, you must complete the relevant sections
For HMRC customers only. Any additional terms needed by HMRC.
RM6364 Call-off schedule 24: corporate resolution planning Optional
If you use this document, you must complete the relevant sections
This Schedule requires Suppliers to provide CRP information, in line with the Playbook Guidance about Resolution Planning, to ensure that all applicable Suppliers have a Corporate Resolution Plan in place
RM6364 Call-off schedule 25: additional sustainability requirements Optional
If you use this document, you must complete the relevant sections
This schedule gives further information on additional sustainability requirements.
RM6364 Call-off schedule 26: carbon reduction Optional
If you use this document, you must complete the relevant sections
This schedules gives further information on carbon reduction and net zero commitments
Call-Off Schedule 28: Briefing forms Essential
If you use this document, you must complete the relevant sections
The buyer shall give the supplier instructions as to its requirements for the deliverables. These will be included in a briefing form and may include start and end dates for each stage of the proposed deliverables.
Framework schedules are used by CCS to set up the agreement with suppliers.
Framework Schedule 1 specification: lot 1 media planning and buying Essential
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Specification for lot 1 media planning and buying.
Framework Schedule 1 specification: lot 2 out of home Essential
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Specification for lot 2 out of home.
Framework Schedule 1 specification: lot 3 media planning Essential
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Specification for lot 3 media planning.
Framework Schedule 1 specification: lot 4 creative strategy and development Essential
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Specification for lot 4 creative strategy and development.
Framework Schedule 1 specification: lot 5 content production Essential
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Specification for lot 5 content production.
Framework Schedule 1 specification: lot 6 events specification Essential
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Specification for lot 6 events specification.
Framework Schedule 1 specification: lot 7 integrated end to end campaigns Essential
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Specification for lot 7 integrated end to end campaigns.
Framework Schedule 1 specification: lot 8 marketing audit and advice Essential
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Specification for lot 8 marketing audit and advice.
RM6364 Framework schedule 2: framework tender Essential
You must complete the relevant sections in this document
How the supplier proposes to meet the specification requirements.
RM6364 Framework schedule 3: framework prices Essential
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Maximum rates the supplier can charge for services under the framework contract.
RM6364 Framework schedule 4: framework management Essential
You must complete the relevant sections in this document
Describes how CCS and the supplier will manage the framework contract.
RM6364 Framework schedule 5: management charges and information Essential
You must complete the relevant sections in this document
Describes the management charges and information process and charges between CCS and the suppliers at framework contract level.
RM6364 Framework schedule 6: order form template Essential
You must complete the relevant sections in this document
If you already completed the order form in the Call-off order form section, you won’t need to complete this document, because they are the same.
RM6364 Framework schedule 7: call-off award procedure Essential
You must complete the relevant sections in this document
The process a customer must follow to award a call-off contract, which needs to be clearly stated in your further competition documents.
RM6364 Framework schedule 8: self audit certificate Essential
You must complete the relevant sections in this document
We require suppliers to provide a self audit certificate following an annual self audit to verify their accounts.
RM6364 Framework schedule 9: cyber essentials scheme Essential
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What the supplier has to do to to maintain cyber security accreditation.
RM6364 Framework schedule 10: staff transfer Essential
You must complete the relevant sections in this document
To ensure that appropriate provisions are included to deal with staff transfer on both entry and exit of the call-off contract.